Meet Esha - Greater Austin Moms

When I first learned about Esha Clearfield, I thought ‘Ah! A woman after my own heart!’ We share the goal of researching and resourcing moms to make your mom-life a little more seamless, a little less ragged and frantic, and more time for what’s important: your family. If you are looking for another mom to come alongside you as you put systems in place for household functioning and peace, or need someone to research after school activities to fit your children’s interests or camps for your kids- she’s your lady! Moms, meet Esha…


Hi Esha! Where are you from originally and how long have you lived in town?

I’ve lived in Austin for 18 years, having moved here from Asheville, NC in 2001. My husband and I had a two-day layover in Austin in 1999 to visit friends on our way back home after living in South America (Cuenca, Ecuador) for a year. We fell in love with the area and moved here two years later. Though I am not a native Austinite, I like to say I made two. 


Yes you did! Tell us about your kids…

I have two daughters, ages 10 and 7.


One thing people would be surprised to know about you…

I have been a vegetarian almost my whole life. I was raised a vegetarian and ate meat in rebellion for a few years in my teens (ha) but went back to vegetarianism in college. My husband and children are not vegetarian so mealtime in my house is oh-so-fun with sometimes three or four different entrée options being cooked at the same time (vegetarian for me, dairy- free for my oldest daughter, something beige for my youngest and pickiest eater, and a meat or fish protein for my husband). 


What is your favorite thing about living in Austin?

I love the laid-back attitude, the amount of green space, and the wide variety of family-friendly activities in Austin.


Living here for 18 years, you know a lot of the ins and outs of our city. What do you love to do with your family around town?

We love getting tacos and then heading to Commons Ford Park, Red Bud Isle, or Auditorium Shores Dog Park (when safe) with our rescue dog, Lucky. We also enjoy visiting the wide variety of museums in the city. 


Tell us about Enriched Family and how it came to be…

The inspiration for Enriched Family (founded in 2017) came from my own struggles as a busy, professional parent. My husband and I both worked demanding jobs involving travel, had two small children, and no nanny or family in town. It seemed clear to me that there was a need for comprehensive supportive services for parents, and I felt my professional background, as well as my experience as a parent, made me uniquely qualified to provide these services. 

Broadly speaking, I am a Family Coach + Consultant. As the owner-operator of my company, parents seeking out Enriched Family services get my custom, hands-on support and the benefit of my two decades of experience in research and project management. Enriched Family provides parents with a unique combination of services, including family resources research (schools, camps, enrichment activities); organization services (stuff & family systems like meal planning, household division of labor and schedules, and daily routine lists for kids); and small business time management and productivity coaching. 

I love helping families organize their households and lives to thrive. It is incredibly rewarding to be the extra set of independent, qualified hands that parents need to create more household harmony and free up time in their lives for what really matters to them. I also love the flexibility and freedom that owning my own business provides, particularly as a parent, even though it certainly has its challenges some days. My goal is to inform and support parents by providing them with the information, tools, and systems they need to organize their families and thrive. 


Are you involved in anything else within the community?

I volunteer at my daughters’ elementary school as much as I can. I am also a member of Austin’s the B.O.M.B. (Business Owning Moms Brigade) and Westlake Women in Business. 


How has this community been instrumental in getting you to where you are now?

It is very important to me to be engaged in my daughters’ public elementary school as much as my workload allows. Teachers and school staff have such a tremendous impact on our children’s lives – they deserve our involvement and support. Volunteering also helps me feel more connected to my children’s school community and other local parents. 

In terms of my involvement in Austin’s the B.O.M.B. and Westlake Women in Business, I really enjoy collaborating with and supporting other female business owners, especially other moms. My participation in these groups has resulted in increased knowledge; sharing and overcoming common challenges as women business owners; the courage to stretch and try new things; camaraderie; and referrals. 

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